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Finding Leads in for Direct Sales

Alright, now we have that no thing out of the way.  Just how are you going to go about finding people to book and call in the first place?  OK, here are some great ideas.  Run with them and see what happens. 

Warm Chatter – This is something you can do when you are out and about running your daily errands.   Do not go out just to “warm chatter” or you will set yourself up to fail.   How many times have you been out and talked with people that are total strangers to you, but you had something to share with each other – even if only for a moment?  Well, that’s all warm chatter is –

 
the only twist is that you are sharing your business with him or her in some way.  (For ease in writing, I am going to use her through the rest of the book, but it can be either, that’s up to you.)

Let’s say you are standing in line somewhere and there is someone that looks pleasant and you think you would enjoy working with her…what do you do?  No, you don’t stand there silently staring at her hoping that she will turn to you and say, “Hey, aren’t you with ________ I want to buy some of that!”  Trust me, you will be there waiting, for a really long time. 

 


Lean over to her and quietly say…”Excuse me, you’re going to think I am crazy, but I’m in a contest to see how many business cards I can pass out today.  Would you take one of my cards please?” (If you don't already have business cards, OR want to have a business card printed with a little be different information for this use.... click here to get 250 FREE full color business cards) She will likely smile and say yes!  She will take the card and look at it.  She may recognize your company right away, or she may not.  Usually she will say something like, “Oh, Company Name” either as confirmation that she is familiar with them or it will be posed as a question as to who is this company.  You should

 

then say, “Yes, are you familiar with it?”  If she says yes, ask her if she currently has a consultant.  If she says she does, you should congratulate her for using/having the products, but let her remain with her current consultant.  Don’t take other people’s customers.   Being upstanding in your business will come back to you in a good way, being underhanded will too!  If she says no, she doesn’t have a consultant then you would go on to ask her, “Would you like to be on my mailing list?  It’s free and I would be glad to add you.  Just fill out this card and I will be sure that you get added. 

You can have information cards printed up that will ask them for their name, address, phone number and e-mail address.  (click here to print cards that we have created for you to use) Always use these, because if you don’t get their information, 99% of the time, you have lost that lead.  They will not call you, you must call them!  Don’t collect names forever either – contact them within the week – that way they will remember you – if you wait, chances are you won’t book them.

As soon as you part ways, be sure and make a note on the back of the card as a reminder to you as to where you met this person and maybe something she said that you want to remember so that your first phone conversation with her, you can refer back to that information.  You will forget where you met some people if you begin collecting names on a regular basis.  I do recommend that you get in the habit of every time you are out and about, connect with at least 5 people and share what you have to offer.  You will never have to worry about where you are going to get your next bookings.  Now you have a name to follow up with.  Go home and immediately mail her something with a coupon.  Then call her to schedule a time when she can use her coupon. 

 

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