Website Shows –
Most companies now offer beautiful websites that feature your
products and even better, they offer your customers the ability to
shop 24 hours a day, 7 days a week.Do you have
family across the country?Send them each an
invite to visit your site, at a certain time on a certain day.Let them know that when they place an order at that time, you
are going to be giving away prizes as well.You
can offer a % off, or something special in their orders, or just
something fun – it’s really up to you.The great
thing about web shows is once again, you don’t have to be present.So you are making money at
potentially two places
at once.Isn’t that great?! We will talk later
on ways to promote your website in order to gain more exposure and
potential new customers.
Monthly Specials – Make up
a chart with 12 squares, in each square put the month and what your
special will be for that month.When you close
an order with a new customer, be sure you give them this monthly
special sheet.Then tell them as a special
service, you will give them a call once a month to remind them of
the special – make it clear they aren’t obligated to purchase, it’s
just a service that you offer.
Events/Business Shows - Another way to generate leads and future
sales is to book a trade show or event of some sort. These are
wonderful opportunities for you to meet new people, give potential
customers the opportunity to have "hands on" time with your product,
and a chance to gain new leads. Don't limit yourself to the types
of shows you do. Look for events such as women, home and family
expos, craft shows, church bazaars, chamber of commerce events,
fashion and bridal shows, school city events, etc. Be sure to offer
a prize at each event so that you can collect names and addresses to
build your
leads and mailing list.
It is important when doing shows/events to realize that you have
typically about 30 seconds to grab the attention of people walking
by. Be friendly, outgoing, and excited about what you do. Stand in
front of your display area as opposed to hiding behind a table
waiting for people to approach you.
